Mitigating Risk: Crucial for Medical Device Startups Seeking Investment
- Frank Jaskulke
- Apr 18
- 2 min read

Addressing and mitigating the risks of medtech development is crucial to attract investors. These risks can be categorized into three main areas: clinical, technical, and market.
1. Clinical Risk
Clinical risk refers to the potential for a medical device to cause harm to patients or fail to meet its intended purpose. Investors are cautious about startups with high clinical risk.
To mitigate clinical risk:
Conduct Rigorous Risk Assessments: Identify potential risks early in development and leverage modeling, benchtop testing, and other lower-cost tools to mitigate risk.
Develop a staged verification and validation plan: This plan allows you to identify and mitigate specific risks at each stage, increasing confidence in your product and team.
Collaborate with Key Opinion Leaders: Clinical leaders often have insight into nuanced risks in patient populations, which can help you prioritize and mitigate risk.
2. Technical Risk
Technical risk encompasses the potential for technological challenges or failures that could hinder development or commercialization. Investors are wary of startups with high technical risk.
To mitigate technical risk:
Develop a Robust Development Plan: Create a detailed development plan outlining milestones, timelines, and resource allocation. Implement appropriate design controls to avoid wasted or repeated work.
Leverage grants for research & development: Grants like the Small Business Innovation Research program can fund risky R&D programs without diluting equity.
Protect Intellectual Property: Safeguard your technology with patents and other forms of intellectual property protection.
3. Market Risk
Market risk is the uncertainty surrounding market demand, competition, and economic factors. Investors are concerned about startups with high market risk.
To mitigate market risk:
Conduct Market Research: Thoroughly analyze the market size, growth potential, and competitive landscape. This includes talking with key stakeholders like clinicians.
Identify your Target Market: Clearly define your target market and understand their needs and preferences.
Learn from Others’ Failures: Odds are good you are not the first to try innovating in a space. Who else has tried and failed? Why did they fail? We often learn more from failure than success.
By addressing and mitigating clinical, technical, and market risks, medical device startups can enhance attractiveness to investors. Investors are more likely to support startups that clearly understand potential risks and have implemented mitigation strategies.
Startups are hard. We get it. Avio was born in the startup trenches. Founded by a medtech innovator, for medtech innovators, we understand the unique challenges you face. Let us leverage our firsthand experience to accelerate your journey to market.
It will never be easy or stressless, but it can be easier and less stressful.
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