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Chief Executive Officer or Chief Consultant Wrangler?

  • Writer: Frank Jaskulke
    Frank Jaskulke
  • Mar 14
  • 3 min read

Avio log
Avio Medtech is here for you

As a medical device startup founder, you're intimately familiar with juggling. One moment, you're pitching to investors, the next, you're deep in regulatory documents, and somehow, are also expected to lead product development, build a team, and craft your go-to-market strategy.

 

Then comes the inevitable realization: you need specialized expertise.

 

Enter consultants. While they bring critical knowledge, they often come with an unexpected cost: your time. Have you ever spent more hours managing consultants than you would have spent just doing the work?

 

You're not alone.

 

The Consultant Management Paradox

 

The traditional consulting model can be particularly burdensome for medical device startups, where every dollar and minute matters. You hire experts to lighten your load, but end up with:

 

·        Multiple consultants working in silos

·        Conflicting recommendations requiring your mediation

·        Deliverables that don't quite align with your business goals

·        Hours spent in update meetings and reviewing documents

·        The constant feeling that you're translating between technical experts and business needs

 

This isn't just inefficient—it's potentially devastating for early-stage companies, where runway is measured in months, not years.

 

Born from Frustration, Built for Entrepreneurs

 

Morgan Evans, a serial medtech entrepreneur, experienced these pain points firsthand. Her response wasn't to complain—it was to create a solution. Avio Medtech emerged from the recognition that startups need more than fragmented expertise; they need a true co-pilot who understands both the technical and entrepreneurial journey.

 

Unlike traditional consultants who operate in specialized silos, Avio provides integrated support across regulatory, quality, and R&D program management. This comprehensive approach means you're not just getting technical advice—you're getting strategic execution that aligns with your business objectives.

 

From Consultant Wrangler to Strategic Leader

 

When you're no longer spending your days as a "Chief Consultant Wrangler," you can return to your role as Chief Executive Officer. This shift allows you to:

·        Focus on fundraising and investor relations

·        Develop strategic partnerships

·        Refine your business model and go-to-market strategy

·        Build your team and company culture

·        Connect with potential customers and understand market needs

 

The difference is transformative. Instead of drowning in the minutiae of consultant management, you're driving your company forward.

 

The Entrepreneur's Co-Pilot Approach

 

What sets Avio apart is their entrepreneur-first mindset. Having walked in your shoes, we understand that startups need:

·        Flexible capacity that scales with your needs and budget

·        Integrated expertise that connects regulatory strategy with product development and commercial planning

·        Entrepreneurial pragmatism that balances perfect with practical

·        Strategic guidance that considers both technical requirements and business realities

·        Early commercial planning to ensure market adoption when you launch

 

This approach has helped numerous medtech innovators navigate the complex journey from concept to commercialization without the headaches of traditional consulting relationships.

 

A Better Path to Market

 

The medical device industry leaves no margin for error. If something goes wrong, you cannot pivot to a new use—you have to start over. That's why having the right partner from the beginning is crucial.

By working with a team that understands the technical demands of medical device development and the business realities of startups, you can accelerate your time to market, reduce equity dilution, and ultimately deliver your innovation to the patients who need it.


Startups are hard. We get it. Avio was born in the startup trenches. Founded by a medtech innovator, for medtech innovators, we understand the unique challenges you face. Let us leverage our firsthand experience to accelerate your journey to market.


It will never be easy or stressless, but it can be easier and less stressful.


Ready to focus on what matters most? Contact Avio Medtech today to discover how they can serve as your entrepreneurial co-pilot from concept to commercialization.



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